About us
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Start with the customer – learn what they need and give them the right tech.
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Meet our team
Dedicated experts powering our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony leads the electronics store. He stays involved in product selection, merchandising, and customer service to deliver a great shopping experience.
Alex Reed
Chief Sales Officer
Mich loves solving tough problems. With years of experience as a retail operations leader in consumer electronics, Mich has helped shape the store into what it is today. Mich is one of our brightest minds.
Aline Turner
Chief Technology Officer
Aline is one of those rare people who truly love what they do. She mentors 100+ in-store specialists and supports a community of thousands of tech shoppers and enthusiasts.
Mia Chen
Store Manager
Maria, with her retail expertise, helps us track sales and improve operations. She is committed to growth and brings sharp insight to keep the store moving forward.